“I want to make a course around a 100 day content challenge” I said.
“No one is going to do that” They said back to me.
“But I did it.” I said.
“You’re not like other people.”
This was a conversation I had on Saturday with an awesome person who was helping me with my marketing. This compliment made my day, but it also made me shift my plans for the course I wanted to create.
I’m on day 106 of my 100 day content challenge. I've decided to go for 1000 days. (posting six days a week, spending at least 100 minutes on content. If i miss a day I’m set back 7 days) and I’m at the point where I’m ready to help other people. Part of my goal for this next year was to create a content course, but this Saturday I was reminded that products don’t need to be perfect, they need to be useful.
I’m ready to create something useful right now.
My plan is to create a seven day free content challenge by the end of the week and begin working on a 30 day challenge which will be done by the end of the month.
This morning I created a customer persona and a sales funnel. If you’re interested in seeing my notion board and what that looks like I’ve linked it here. Inside if you click where the work is done you can see the structure of my customer personas and sales funnel.
This will be the seven day outline around topic, objective, activity, and a reflection prompt:
Day 1: Introduction to Social Media Content Creation
Topic: Overview of Social Media Platforms and Content Types - width vs. depth
Objective: Familiarize with various social media platforms and the types of content that perform well on each.
Activity: Analyze successful content examples to identify patterns.
Reflection Worksheet: Reflect on personal strengths and how they can translate into unique content creation skills.
Day 2: Leveraging Life Experience in Content
Topic: Storytelling and Authenticity in Social Media
Objective: Learn how to craft compelling stories using personal experiences.
Activity: Create a storyboard of a personal experience that relates to a common industry problem.
Reflection Worksheet: Identify experiences from your life that can be transformed into engaging content.
Day 3: Mindset for Success in Content Creation
Topic: Adopting a Growth Mindset and Overcoming Fear
Objective: Understand the importance of mindset in overcoming challenges in content creation.
Activity: Mindset exercises based on "Think and Grow Rich" principles.
Reflection Worksheet: List fears related to content creation and strategies to overcome them.
Day 4: Content Strategy and Planning
Topic: Developing a Content Strategy
Objective: Learn to create a content calendar that aligns with marketing goals.
Activity: Develop a one-week content plan for a chosen niche.
Reflection Worksheet: Evaluate how your content strategy aligns with your personal and career goals.
Day 5: Content Creation Tools and Techniques
Topic: Introduction to Content Creation Tools
Objective: Get hands-on with content creation tools suitable for beginners.
Activity: Create a piece of content using a tool like Canva or Adobe Spark.
Reflection Worksheet: Reflect on the learning curve of new tools and how to integrate them into your workflow.
Day 6: Engagement and Community Building
Topic: Building Relationships Through Content
Objective: Understand how to engage with an audience and build a community.
Activity: Develop a plan for engaging with comments and direct messages.
Reflection Worksheet: Plan out how to allocate time for engagement without sacrificing personal time.
Day 7: Monetizing Content and Personal Branding
Topic: From Content to Career Advancement
Objective: Learn the basics of monetizing content and enhancing personal branding for career growth.
Activity: Create a pitch or proposal for a personal branding project.
Reflection Worksheet: Reflect on the course learnings and how you can apply them to your career advancement.
If you want to get started on your social media journey, join the waitlist by clicking here.
Next week I'll be going over how I set up platforms and created a base ad strategy. Subscribe to my email lists if you don't want to miss a post!
Cheers,
Laura Mai
P.S. Here’s where you can connect with me
Linkedin: Laura Mai | LinkedIn
Instagram/TikTok @lauramaimarketing
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