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What content hack did I see yesterday that doubled my engagement?

Hi, how are you?

Have you read Steven Bartlett’s book Diary of a CEO?

I bought it at Heathrow airport yesterday and was reading it on the plane. In the book, I was reminded of one simple writing tool that I was underutilising.

What do you think it is?

I'll reveal the secret at the end 🤫

Hi 👋 my name is Laura Mai and I’m a marketing consultant looking to make ethical marketing easy. I’m currently doing Alex Hormozi’s 100 day content challenge.

Every day (except Sunday per my religion) I will be doing this challenge and sharing the good, the embarrassing and the enlightening.

If you’re not already, make sure you sign up for my email list so you don’t miss a post!

Day twenty six:

When did we last talk?

Oh yeah, yesterday.

I’m so jet lagged I don’t even know my own name today. Luckily yesterday I was able to get a lot of content done. I felt really inspired  and my output reflects it.

Time spent Monday: 170 minutes

What I made:

-3 Tik Toks (30 minutes)

-2 blogs (60 minutes)

-1 posts for my poetry page (10 minutes)

-2 LinkedIn posts (25 minutes)

-Instagram posts and stories (10 minutes)

-Additional emails and posting on different pages (5 minutes)

-SEO training (30 minutes)

PRES challenge check in:

Prayers ✅

Reading ✅

Exercise ✅

Act of Service ✅

Struggles and what went well

Do you know anything about SEO? It’s one of the things I don’t understand well, but I’m almost ready to post my first ad. I would say this is my biggest struggle just because I’m nervous about it.

My other struggle is YouTube, I just haven’t gotten myself to a post a video yet. Have you ever tried posting a YouTube video? Are you afraid of who will watch and also afraid that no one will like I am?

The win of the day was reading Steven’s book where he reminded me of the importance of asking questions. He meant in conversations, but can you see how I’ve applied it? My content today has double the engagement as normal because I’ve added a lot more questions throughout my videos.

Key takeaway of the day:

  • Ask questions

If you're enjoying this content challenge sign up to my emails to make sure you don't miss a post! You don't wanna miss what happens next because I have little fear of social rejection and the personality of an outgoing American Dad 😂.


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