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Comedian Matt Rife did something dumb and I used it…

Eight days ago I started a challenge set by Alex Hormozi in his training on to spend 100 minutes on content every day for 100 days.

Every day (except Sunday per my religion) I will be doing this challenge and sharing what I learned that you can apply.

Day seven:

It’s 7:32 am in Italy and I’ve already been working for an hour and a half.

I think I’m getting a bit addicted to work. Im obsessed with figuring out what works. I’ve done it before and I can do it again.

I literally did not stop working yesterday except two walks and food. As I do this on top of client work.

It’s been one week and I was thinking this morning about what actually goes well and what doesn’t.

I realised on Tik Tok my funny content does better, but has nothing to do with what I wanted to achieve. I’m trying to decide if there’s a way I can incorporate more humour into relevant topics.

Honestly I'm just testing a bunch of new ideas every day, I'm not too caught up on numbers yet. I'm making steady progress and I'm proud of my input.

Here’s what I made:

Time spent: 410 minutes

What I made:

  • 5 Tik toks (60 minutes)

  • 2 blogs (115 minutes)

  • 2 posts for my poetry page (20 minutes)

  • 3 LinkedIn Posts (30 minutes)

  • Instagram reel and stories (60 minutes)

  • Additional emails and posting on different pages (20 minutes)

  • Working on social currency conversion metrics (15 minutes)


The AI scripted ad to try and get strangers to write for my blog didn’t perform great on Tik Tok, but hey I’ll keep trying to make one ad a day. Other than that nothing went unexpectedly poorly.

For my poetry account, in the writing group there’s one girl with 1M followers, I looked at her page and it’s just random videos over quotes. I think there’s something in this I can apply to my poetry page. I’m going to try and make animated videos that match the lyrics to songs and put my own poetry in every other post. I’ll update you on how it goes. I'd put the video below but Instagram doesn't let you save videos with sound and you'd be bored.

The other thing I struggled with is I really didn't want to put on makeup or get ready to make Tik Toks and be on video. I compromised with myself and I made the Tik Toks but with no makeup. It didn't seem to matter in terms of views, if anything I think I seemed more approachable and got more engagement from men explaining things to me... yeah maybe makeup is important actually.

What went well:

My best performing post was a marketing commentary Tik Tok on Matt Rife, a popular comedian caught in a controversy about a domestic violence joke. I'm going to remove my personal judgement of Matt from public commentary as he's just a person, and it was interesting to use my behavioural psychology brain to predict how this will actually affect him👇

My blog post yesterday also got triple the views I normally get.

Also... someone has already written another blog for me! (Coming soon 👀)

I mentioned the past few days how I was getting more responses 1:1.

Yesterday I got someone in my DMs asking to hire me out of nowhere.

Pretty cool.

Key takeaways of the day:

  • if it performs well and it’s not on brand see if there’s something in it you can make on brand

  • Looking at high performing content regularly is important

  • Mixing in popular news and famous people gets more views

  • I don't need to wear makeup on Tik Tok, it's more for me than anyone else

If you're enjoying this content challenge sign up to my emails to make sure you don't miss a post! You don't wanna miss what happens next because I have little fear of social rejection and the personality of an outgoing American Dad 😂.


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