Have a shorter video with less time commitment to lead into your longer videos, like a sample. This will initially decrease the barrier to entry, but if multiple videos are watched, it will increase sunk cost and mere exposure effect meaning people will like Codie more. For examples see page 12.

For your podcast, have a group. No one is doing this in the business space. An example would be an episode with Chris Williamson, Mel Robbins, and Brett Cooper.

Have a repeatable series based on your most popular videos. This is because the brain already associates the format with reward, people will be more likely to click on it. If a similar video is watched enough times a new neuropathway will form where people will associate the title and thumbnail branding with a positive reward.